0:00:15 | i think it's safer to use these microphone |
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0:00:17 | so my my talk is entitled fusion of innovations it's |
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0:00:21 | uh the the the to is very brief and the talk is very brief size |
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0:00:24 | i i and i will let you go pretty one |
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0:00:27 | um yeah i M P sending this work which is actually |
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0:00:32 | uh a you the bench i number uh banning tried of uh john use D |
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0:00:36 | who was my for student and then a post can to make T and no |
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0:00:41 | uh starting a new job |
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0:00:43 | uh and the to go authors uh dot on a all blue and uh a us so that that are |
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0:00:49 | and them at |
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0:00:51 | um |
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0:00:52 | so this some agency my gaze or of the the the biological agents are are humans so though a lot |
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0:00:59 | of the the behavior of bill i i'm trying to model in this talk |
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0:01:04 | uh could be applied a tree two forms of biological agents uh in fact the more of interaction is the |
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0:01:09 | fairly simple |
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0:01:11 | uh and what i'm discussing these uh uh you bought mechanism to oh feet to what we observe a when |
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0:01:18 | a in new innovations uh uh the many innovations and introduced in society and how this spread |
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0:01:24 | so |
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0:01:25 | um even been officially innovations but not spread um simply yeah on contact |
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0:01:32 | uh so i a lot of the a them weak more this so that that based on the idea that |
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0:01:35 | i i uh i get in contact with some agent which she's has an infectious D |
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0:01:41 | and automatically the through that contact that i you contract a disease |
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0:01:45 | uh they wouldn't hold |
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0:01:47 | um and the balloon capture the dynamics there are observed in these more that |
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0:01:51 | um |
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0:01:51 | so at typically actually innovation moves uh very slowly |
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0:01:56 | and that |
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0:01:56 | not reading these diffusion on a um and needs uh is slightly more complicated model but by was you we |
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0:02:02 | see my mother is very simple |
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0:02:04 | um so i the the idea ease uh the motivation is obviously of for engineers is mostly the standing how |
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0:02:11 | they would |
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0:02:12 | uh explore white all the data that we have now one social networks uh in a link that connections |
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0:02:18 | two and you know diffuse new product |
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0:02:21 | or actually to interpret what out uh would would be good |
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0:02:24 | uh ways of a a um and spreading ideas or new body |
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0:02:29 | okay so what was the what is the state of the art |
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0:02:32 | um |
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0:02:33 | as you can imagine this problem has been studied in sociology and economics |
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0:02:38 | and the first person to produce the model that that seem to credibly present what was going on in |
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0:02:44 | in the observations |
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0:02:46 | uh was gonna vector |
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0:02:48 | you on a that in the nineteen seventy eight uh wrote in uh a |
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0:02:53 | they basically a the they're spay better on this problem |
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0:02:56 | and introduce ways |
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0:02:58 | it more which is called a actual model for collective behavior |
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0:03:02 | i actually |
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0:03:03 | if you high but that arised that uh innovation and uh is not adopted |
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0:03:07 | uh simply by absurd being your neighbours but by absurd being a sufficient number of your neighbours so if you |
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0:03:13 | cross |
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0:03:15 | that that actual or of um adoption that in uh uh uh in a local class that all of |
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0:03:21 | or um |
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0:03:22 | um you uh friends or neighbours |
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0:03:26 | uh then you have proper to adopt the innovation otherwise you will continue to two |
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0:03:32 | stay with the uh all the invention |
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0:03:34 | and easily the ants to adopt a new ideas he's in fact up in society |
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0:03:39 | um |
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0:03:40 | so um |
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0:03:42 | the the group of nodes that introduces the innovation here to called the seed set |
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0:03:47 | in the T D L pay but it was a single a agent but uh it seems more realistic to |
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0:03:51 | assume that you have an initial set |
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0:03:54 | and they i D also is that each individual has but a different threshold do you want have to have |
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0:03:59 | the same for actual the cross the network |
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0:04:02 | um |
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0:04:02 | so so the model of that actually simply if a fraction of agents |
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0:04:07 | um which is a few you large or adopted the innovation and you will adopt a |
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0:04:12 | so or um |
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0:04:13 | um do not but that also said that these probably ease of but that more that on or of to |
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0:04:18 | to to capture at their if X how decisions are made or or uh a more steps but had |
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0:04:25 | even for these these is actually the the the contagion own contact is not necessary the best model |
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0:04:31 | uh and uh you know what i get behaviour in not there uh uh if X make iteration could be |
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0:04:36 | model like the |
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0:04:38 | so i i these i mean up a better that was it a bit over a well we sign of |
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0:04:42 | the but then uh uh the in that is in these big top |
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0:04:46 | um and the ninety seeks uh about and the D a number of interesting experiment that expect that the i-th |
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0:04:53 | actually uh at to to validate these small the that was a purely to read you got more that |
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0:04:59 | um |
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0:05:00 | so a the application was um the diffusion on all prescription there i |
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0:05:06 | uh the a sinus it to set the patient the diffuse of the the the the the data are option |
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0:05:11 | by a the doctors patient |
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0:05:14 | in a has system |
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0:05:16 | um |
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0:05:17 | and a but it actually a the sort of court operated these hypotheses uh are usually may my go not |
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0:05:24 | the gonna a there that that an actual behavior as explain what is going on |
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0:05:30 | um any is also explains |
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0:05:32 | he i of are they of a uh uh the other uh |
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0:05:37 | diffusion of innovations each D would flash on or new technologies |
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0:05:41 | um a because a similar trends were found in in in those a fee |
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0:05:46 | um |
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0:05:47 | like at on camp in into doesn't in two D and two doesn't of five um a uh to call |
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0:05:52 | their uh uh a a not this study uh um of these uh a problem and try to uh to |
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0:05:59 | look at instead of having it at that we six actual more will happen if you had that on to |
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0:06:02 | actual so you |
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0:06:04 | or sports possibly change of mood and therefore |
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0:06:07 | um some you what let less six test subset steve |
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0:06:10 | two or or your neighbours and some days you what are more step that so active to your neighbour |
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0:06:16 | um or or you were simply you know a little bit jet legs like M or your be an L |
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0:06:21 | O or or more uh a sharp and so you would make decisions |
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0:06:25 | depending on having more or less people around you |
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0:06:29 | that uh uh adopt the innovation |
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0:06:31 | um and can also started to do some serious and i E D got work |
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0:06:35 | on these problem |
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0:06:37 | a in this think figure a like to D than the we uh exam i mean whether that was convergence |
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0:06:41 | and or |
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0:06:42 | what was the issue of that there meaning meeting um know |
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0:06:47 | the the the the the |
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0:06:48 | the configurations for the optimal seed set |
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0:06:51 | the was it's but i to these you know if an across society |
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0:06:54 | and these was a problem a camp it looked into and he proved of for sure like the problem is |
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0:06:59 | np-hard at which is not very good |
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0:07:02 | um however uh that's subsequently to cover the problem again |
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0:07:07 | a in looked at uh the if fact of connect T V |
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0:07:11 | uh well leave |
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0:07:13 | the model underlying the connect D V Ds that on them graph in particular watts sees uh uh famous for |
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0:07:19 | the |
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0:07:19 | small world more they'll |
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0:07:21 | uh that |
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0:07:22 | is uh embrace by mania as a as a reasonable more for social of networks |
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0:07:26 | so what's this cast |
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0:07:28 | the value elements or of um |
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0:07:31 | a a a a a a diffuse on of information |
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0:07:34 | uh with respect to be to these small that's all the data elements of having a good model for |
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0:07:39 | for this source and that V D and how would that affect fact the diffusion of innovation |
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0:07:45 | uh in practice |
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0:07:48 | um |
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0:07:48 | so also what's not these that um |
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0:07:51 | all these graph connectivity be he always found that |
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0:07:55 | he had to had this in me to get significant mass |
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0:07:58 | oh any other up there if uh somehow they was like nation |
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0:08:03 | uh in the process then uh you would probably stop you would not have to type society all |
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0:08:10 | i like that |
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0:08:11 | um about okay but that prove that these uh that to the optimize optimization of the C D's np-hard hard |
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0:08:17 | they don't no either significant to results |
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0:08:20 | uh in fact to conduct that i the fixed point so or here this paper or does if you |
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0:08:25 | a a has i if you want sort a sort of |
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0:08:28 | um interesting results some that |
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0:08:31 | so then i talk more that he's a graph the agents out of the bad texas |
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0:08:35 | and the the edges |
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0:08:37 | capture or they're connect D V D |
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0:08:39 | and for me to the static the half door you could imagine that it would be interesting to extend these |
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0:08:44 | results to a stochastic have |
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0:08:46 | um a the neighbour her they neighbourhood be represented by these uh uh |
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0:08:54 | uh and i of G |
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0:08:56 | um um and just these are the neighbours that can in a gender i |
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0:09:02 | so each agent does i said has its an actual which i indicate |
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0:09:06 | as feel by which is a number between zero and one |
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0:09:09 | not i K zero i have a subset of in T V so the has that |
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0:09:13 | these innovation and these is the seed set |
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0:09:16 | and i D not these by this can be that fee zero |
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0:09:19 | which is obviously a subset of the to six |
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0:09:22 | so the global been of a doors oh oh have already been exposed |
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0:09:26 | uh to the innovation is a represented by this set |
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0:09:30 | uh and they good be also was simply the be the promoters you with a P |
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0:09:35 | all all mathematically the interaction model is simple |
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0:09:39 | um |
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0:09:40 | is a if uh a the a a the name in it's that if the intersection between the seats set |
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0:09:46 | and the initial group um is a um did F X |
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0:09:51 | uh the the node i |
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0:09:53 | is such that the fraction of nodes |
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0:09:55 | uh the this containing in the neighborhood be sufficiently high |
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0:09:59 | uh then that the i will adopt deterministic tell thickly um the innovation either otherwise Z will uh uh is |
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0:10:05 | training set |
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0:10:07 | so be do not by feel value uh uh the adopt there's at at at each iteration of these are |
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0:10:13 | going so we imagine that every time |
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0:10:15 | uh we we compute |
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0:10:17 | um what use the fraction all of the nodes in the neighbourhood the are part of these um i is |
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0:10:24 | a set of a top there |
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0:10:26 | and the new the group is called by if yeah |
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0:10:30 | and they all that all group um of adopt there's at the at iteration of these are go me simply |
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0:10:36 | the union |
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0:10:37 | a cross this set |
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0:10:39 | and so obviously agent i |
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0:10:42 | we adopt the innovation at step and a E for these you on all a adopt there's |
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0:10:47 | intersex sexed neighbour with a sufficient number of agent |
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0:10:51 | so the question is we a you know actual of i don't |
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0:10:54 | and if not what at the fixed point |
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0:10:56 | and which one of the peak peaks point will be selected to given an initial set |
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0:11:01 | so these is simply the mathematical |
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0:11:03 | so the of these i take a question you have to define an object which is called the coherence that |
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0:11:09 | and the coherence set |
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0:11:11 | i um is defined uh a um |
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0:11:15 | a relative uh uh um |
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0:11:18 | to these a particular for soul we group in a and |
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0:11:22 | uh and number of agents |
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0:11:23 | uh each agent as the fee i |
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0:11:26 | and we say that a a non empty subset of the where to C is a coherent set |
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0:11:31 | is the intersection between these site |
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0:11:33 | and the neighbour or bad every agent in this set is such that these inequalities matt |
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0:11:40 | uh in in these what you mean is that |
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0:11:43 | for each member of this that the the fractional neighbours the V sides in the set |
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0:11:48 | is the bob |
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0:11:49 | the agents specific |
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0:11:51 | so actual |
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0:11:52 | and so |
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0:11:53 | these coherence measure this coherent set essentially measure of how um how well connected are |
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0:11:59 | um the these these group of not so if the these is a coherent set uh |
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0:12:04 | you know |
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0:12:05 | this is what |
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0:12:07 | so |
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0:12:08 | the important point is that because of these the finish shown |
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0:12:11 | well how it is that the members of these uh coherent set can not adopting innovation a less |
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0:12:17 | for somebody's on somebody inside the set adopts the innovation so they need |
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0:12:21 | somebody inside |
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0:12:23 | to convince them they want to otherwise |
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0:12:26 | and this is an example |
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0:12:28 | so you have an i took these is the simple topology |
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0:12:31 | um and here i set up that that actual |
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0:12:34 | um in a particular way i say that |
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0:12:36 | for not wanting one and to that actual these point five minus a a small you C don't |
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0:12:42 | important porn the three four five and six |
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0:12:44 | if instead that point five plus |
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0:12:46 | some at C |
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0:12:48 | so here you good |
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0:12:50 | uh easily compute uh the coherence set |
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0:12:53 | uh the that in these network |
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0:12:55 | oh well easy he computes list take you a while because he's it can be a other a problem and |
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0:13:00 | there are menu coherent sets but is not a to identify them uh once you the i'd when made it |
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0:13:05 | possible |
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0:13:06 | that's of these side |
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0:13:08 | and for example is not need if you difficult to see they want to city |
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0:13:11 | for one here and set because |
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0:13:13 | uh you see that they all have chronic T V D uh the smaller than two |
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0:13:19 | um |
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0:13:20 | a a and is for has an L connect T V D uh a city so the you can actually |
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0:13:26 | uh break you P the coherence so |
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0:13:29 | or this is just to point out that that are menu coherent sets there not how to identify but that |
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0:13:33 | are many of them in the E D the be yet target problem in these it ice on aids |
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0:13:37 | we the fact um there was pointed out to to finding the best C is an np-hard problem so you |
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0:13:43 | have he relates with these aspect |
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0:13:46 | oh why better why the important to define coherence that because then you can define us a mean a clear |
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0:13:53 | way what of the fixed points |
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0:13:55 | for the diffusion of innovation according to that to actual model that |
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0:13:58 | and so given a graph |
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0:14:00 | thank even then these uh a actual it's |
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0:14:03 | um |
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0:14:04 | is they up not set is if you have not up this that at feast a of then you can |
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0:14:09 | uh be sure |
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0:14:11 | uh that these are top their set is a fixed point |
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0:14:14 | if the complement of these are their set |
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0:14:16 | uh is actually coherence set |
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0:14:18 | so that would be a fixed point |
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0:14:21 | okay |
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0:14:22 | and the pro of is very simple or uh or you just a apply the definition of coherence set |
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0:14:27 | to the uh uh to the complement all these set of a there's send you figured out that it it |
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0:14:33 | by you late |
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0:14:34 | it is below bill actual right |
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0:14:36 | uh and body uh element in fees below of actual |
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0:14:40 | and that is uh what motivates definition of coherence |
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0:14:44 | so do is the main out of this talk |
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0:14:47 | um and uh thank you for being so patient to a it to these |
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0:14:51 | uh as for a given to not graph these is what you can say about this speaks points |
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0:14:55 | if there is no uh feast a |
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0:14:58 | is a which is included in in |
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0:15:01 | such that the seed |
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0:15:03 | uh |
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0:15:03 | includes a dot |
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0:15:06 | and the complement of P studies coherent |
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0:15:09 | then the innovation will D fuse while out |
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0:15:11 | the network |
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0:15:13 | he instead |
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0:15:15 | there exist a unique feast that the contains the C the C D the initial the up there's |
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0:15:20 | and |
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0:15:21 | the complement is coherent |
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0:15:22 | then obviously that is the fixed point |
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0:15:25 | and that can also be extended uh in uh the case where this seat |
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0:15:30 | is actually contained |
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0:15:32 | in it but you'll are uh a a set feast are |
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0:15:36 | such that |
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0:15:37 | um |
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0:15:38 | um so what you know there was there is not a unique |
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0:15:41 | feast on there are many piece data |
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0:15:43 | and they are all uh uh a index by these substitute stick subscript I S |
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0:15:47 | assuming that that are K of them |
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0:15:50 | and the C D in one of these |
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0:15:52 | uh then um what happens is that the adoption of be innovation will be meted to the intersection of all |
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0:15:59 | these |
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0:16:00 | um |
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0:16:01 | uh |
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0:16:01 | these sets P start of it |
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0:16:05 | and these is an example so you and all this search able the here set is uh uh read that |
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0:16:10 | um and uh extensive is not too hard once you place the C to few your out if there is |
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0:16:16 | a coherent set the will be a fixed point |
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0:16:19 | so for the example that i uh provided before |
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0:16:22 | um i you have it is these uh these uh the actual does we said |
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0:16:26 | um which is point five minus that in for not one and two and point five plus types you on |
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0:16:32 | for the remaining no |
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0:16:34 | and if the seed node in this case not one |
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0:16:37 | and final adopter set a remains one and to so if uh the evolutionary is not one |
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0:16:43 | you're are out of luck you evolution with no i |
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0:16:46 | um so you will only convenes beans your next door keyboard and that would be |
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0:16:52 | um so these these |
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0:16:54 | uh this is also uniquely defined so you also know in this case uh that you want to have at |
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0:17:00 | all |
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0:17:00 | uh uh the possibly |
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0:17:03 | or all in discussed bidding up in a uh even more recent paper and by a at all a or |
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0:17:10 | simple all |
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0:17:11 | how we want to pronounce it uh is my in pronunciation |
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0:17:15 | it and two doesn't and and he published uh an article uh in the science magazine |
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0:17:20 | a and and i think with beautiful experiment that a is was a like experiment and i think uh again |
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0:17:26 | it has a network of patients |
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0:17:28 | uh and how they |
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0:17:30 | no prescription of new |
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0:17:32 | i practise is well if using across the to work |
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0:17:36 | the be you'll the experiment this the he somehow on be this fifteen and it |
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0:17:40 | agents to communicate with a fixed topology that he had P D their mean and he use to topologies |
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0:17:47 | one is a perfect a regular lattice this topology and the other one is that on number graph so yes |
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0:17:51 | actually D Y are |
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0:17:53 | uh the the the topology a that uh more war |
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0:17:57 | um |
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0:17:58 | and to all experiments he not east |
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0:18:01 | that's somehow how the lack teeth |
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0:18:03 | topology was more class that was |
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0:18:06 | seemingly be more effective to spread innovation |
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0:18:09 | then the is more words type of network was |
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0:18:13 | which is somewhat counterintuitive as there is out to because we have told that small what net had in fact |
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0:18:19 | diffusion fusion of ideas in |
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0:18:21 | uh and uh the six degree of separation |
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0:18:24 | among a a a members of society or diffusion all of information seems to |
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0:18:29 | to be a a by they data on them midi whiting |
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0:18:33 | um |
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0:18:34 | uh i i is suggest that that these are actually not uh um |
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0:18:39 | completely counting to E D |
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0:18:41 | uh but a standing in some cases gonna actually we can a week and the option because a may eight |
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0:18:47 | these school queen and set and uh was that an next then |
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0:18:51 | these each but apps an extreme |
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0:18:53 | case of that |
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0:18:54 | so i depends on the size of the class that that's basically the bottom line and how that size of |
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0:18:59 | the class the |
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0:19:00 | you lace the threshold |
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0:19:01 | which are obviously starting that chant tall up what did not |
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0:19:05 | really control |
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0:19:06 | because he was a using a real agents so the had they on |
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0:19:09 | actual so the only thing that he decoding control was |
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0:19:13 | the flash |
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0:19:14 | so he couldn't necessarily relate what keyed at billy how the threshold and the class size |
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0:19:20 | interacted that each other |
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0:19:22 | so the fact of class is actually |
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0:19:25 | uh we think not uh not to the other |
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0:19:28 | uh and so the the the they've |
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0:19:31 | finding the fact if if you'll a a complicated problem |
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0:19:35 | but essentially a good guideline would be |
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0:19:38 | to search for positions that was not a lead to have a large coherent sets as complement |
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0:19:47 | and that concludes my talk thank |
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0:24:36 | um |
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