| 0:01:15 | my name is Štepan Hruda and I will tell you something about Gameful |
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| 0:01:20 | so, this is Jack, your customer |
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| 0:01:24 | let me tell you one thing about Jack. Jack does not care about your business. |
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| 0:01:28 | There is simply too much information in the world today. He cannot process it. Here, |
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| 0:01:33 | on his face, he's not amused. Well, do you know what people actually like today? |
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| 0:01:38 | Games. Worldwide people spend over three billion hours per week playing games. Now, games and |
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| 0:01:47 | business have always been two very separate worlds. But if they enjoy games so much, |
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| 0:01:52 | cant's we just take the fun part out of games and put it into business? |
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| 0:01:57 | Yes, we can. If you tell Jack to drink two beers, so he will unlock |
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| 0:02:01 | new rewards and get to level five, or if you tell him to reply to |
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| 0:02:07 | ten returning emails, so he will complete a quest, or if you show him a |
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| 0:02:11 | leader board of his local gym and tell him that he's at the third place |
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| 0:02:15 | will he exercise a little bit more? No, he won't. He will go to the |
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| 0:02:20 | gym and sweat his ass off to get to the first place |
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| 0:02:25 | and this applying of game elements into business is called gamification. This is exactly what |
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| 0:02:31 | we do in Gameful. We create customized gamification for your business |
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| 0:02:38 | we have already finished some projects and there is obviously more demand. Why do we |
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| 0:02:43 | do it? For one thing, Jack will use your product longer. Than he will come |
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| 0:02:49 | back more often. It will help you to form a customer community and Jack will |
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| 0:02:55 | talk about you with his friends and family |
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| 0:02:59 | well, so do gamification for Jack. And if you're altruistic, well do it for the |
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| 0:03:06 | extra revenues |
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| 0:03:09 | thank you |
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