| 0:00:15 | next project is Reservio and |
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| 0:00:29 | so, atm machines, we all know them. They are used by millions of people every |
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| 0:00:32 | day. But, when it was first introduced seventy years ago, only one group of people |
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| 0:00:37 | actually used it: escorts and prostitutes. So, a funny thing happened when we did our |
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| 0:00:43 | market research. We found out that one of the biggest user group of all our |
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| 0:00:47 | reservation systems, well |
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| 0:00:50 | escorts and prostitutes. So, we thought to ourselves: hey, we must have found something really |
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| 0:00:54 | cool here |
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| 0:00:55 | but, we don't really want to create reservation system for escort services. Instead, we want |
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| 0:01:00 | to create a reservation system for the rest of us |
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| 0:01:03 | so, let me show you how we implemented Reservio in one of the restaurants in |
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| 0:01:07 | my hometown Levice |
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| 0:01:10 | and it all started with this huge book. This is what most restaurants use today |
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| 0:01:14 | to make a reservation. So, when we told an owner that he can throw that |
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| 0:01:18 | away he was quite surprised. But, Reservio is accessible on any device, even on his |
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| 0:01:23 | iPhone and he was quite happy for it |
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| 0:01:27 | but let me show you how they can easily create reservation |
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| 0:01:31 | Reservio is all about creationg reservation. And it is very, very simple. You just pick |
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| 0:01:37 | a date |
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| 0:01:38 | than pick a table |
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| 0:01:40 | write customer's name and that's it. And if current customer previously visited your restaurant, it |
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| 0:01:46 | will automatically pre-fill it for you |
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| 0:01:49 | but let me show you what I think is the coolest feature of all |
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| 0:01:53 | we wanted to enable businesses to learn more about their customers |
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| 0:01:56 | so we track their habits, their visits. So, for example, next time they will make |
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| 0:02:01 | a reservation, they will automatically be offered their favourite table, their favourite service |
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| 0:02:05 | et cetera. Or maybe, next time they will come to a restaurant, they will be |
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| 0:02:10 | told something like: hey, we haven't seen you here for like two weeks and they |
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| 0:02:14 | will feel like regulars |
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| 0:02:19 | but we also persuaded an owner to implement Reservio in their Facebook, so that customers |
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| 0:02:25 | can reserve for themselves. At first, they didn't really use it |
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| 0:02:30 | but eventually they started and they created about fifty reservations in the last month. And |
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| 0:02:36 | their reactions? They really liked it, because all they had to do is just pick |
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| 0:02:41 | a date, pick a table and every other data is automatically pre-filled from your Facebook |
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| 0:02:46 | data |
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| 0:02:49 | so, let me read you a couple of facts about Reservio |
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| 0:02:52 | it creates appointments really fast, it is accessible on any device: tablets, notebooks, smartphones, even |
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| 0:03:00 | iPhones |
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| 0:03:01 | it is also optimized for your business, which means that whether you got hair salon, |
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| 0:03:05 | portal, restaurant, or pretty much any other business, user interface is specially optimised for you. |
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| 0:03:12 | It also learns about customers. We want to help businesses to have better relationship with |
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| 0:03:16 | them, and of course, customers can book on Facebook or website |
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| 0:03:22 | so, something about our plans |
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| 0:03:25 | we plan to release public beta on july first, which means that we are currently |
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| 0:03:29 | running a private beta. We have gathered the offer of English Slovak and Czech |
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| 0:03:34 | but since we plan to go global, we'll be offering French, German and Spanish really |
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| 0:03:38 | soon. Regular offer freemium model, which means that we are gonna offer a basic set |
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| 0:03:43 | of features for free and the rest for monthly fee |
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| 0:03:48 | something about our Starcube sources |
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| 0:03:51 | so, the first and most obvious one is, of course, SEO and PPC advertising we |
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| 0:03:57 | actually created a test campaign in the last month and we got origin of investment |
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| 0:04:02 | in about one month. And of course, we are counting on the viral elements thanks |
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| 0:04:06 | to our Freemium model and of course footer containing our logo in any reservation on |
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| 0:04:11 | Facebook and website. And of course, we would like to offer an affiliate program and |
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| 0:04:17 | build meaningful partnerships |
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| 0:04:19 | so this is all for Reservio, thank you for your attention |
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| 0:04:35 | very much Boris and now jury, please |
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| 0:04:40 | market research, schools a little more about that |
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| 0:04:49 | what's your exit strategy? Because, obviously, you know, you got competitors out there. You know, |
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| 0:04:54 | under the table, you know. What's your exit strategy? Who are your competitors? |
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| 0:04:59 | okay so, what we guess to be our biggest competitors is actually Groupon. They... they |
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| 0:05:06 | bought company called OpenCal and they rebranded their application as coupon scheduler. So, they are |
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| 0:05:12 | very strong in USA. Then, there are, of course, old competitors such as SuperSized or |
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| 0:05:20 | Booking Appointment Pro et cetera. And what about our exit strategy? Well, we plan to |
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| 0:05:30 | expand into other countries, then the US because we think that market there is oversaturated. |
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| 0:05:37 | So, we plant to start at first in Europe, we would like to focus on |
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| 0:05:43 | France and Germany and like to go, of course, global |
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| 0:05:48 | why France and Germany? |
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| 0:05:50 | first of all, our team has experience with building websites and... building websites, and of |
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| 0:05:56 | course, relationships in France and Germany and that's partly global, that's pretty obvious |
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| 0:06:03 | there's more escorts there too |
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| 0:06:07 | of course there are, modern countries with lot of currencies, so |
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| 0:06:10 | that's the actual reason, not just escorts and prostitutes |
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| 0:06:20 | regarding other categories, because obviously you're focusing on the restaurants now, which, like you said |
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| 0:06:27 | you have open table in pretty much every restaurant in... uses open table and now |
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| 0:06:31 | these coupons are gonna be even more interesting |
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| 0:06:35 | because I know as far as you less booking appointment online for doctors, dentists et |
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| 0:06:43 | cetera, it's becoming, it's there already, but it's kind of slower so there you might |
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| 0:06:46 | integrate other categories because |
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| 0:06:50 | Europe and you wanna focus on Europe |
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| 0:06:51 | okay, so first of all let me tell you that restaurants aren't our main focus. |
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| 0:06:55 | It's just one example that we used to show you how Reservio actually works. As |
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| 0:07:00 | far as business categories goes, Reservio can be used by pretty much any business and |
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| 0:07:06 | even love business, who, like, make reservations. So that might be also restaurants and hotels, |
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| 0:07:13 | but also doctors, people doing repairs and... et cetera. So there is like a lot |
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| 0:07:18 | of categories. We'll be starting with seven during public beta, but we would like to |
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| 0:07:23 | expand, of course. What are the three most important ones |
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| 0:07:28 | okay, so, obviously doctors, as you said. It's a very interesting area. Then, of course, |
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| 0:07:34 | restaurants and |
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| 0:07:35 | are also very interesting idea for us |
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| 0:07:43 | just the one quick question regarding the marketing activities |
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| 0:07:49 | what... what are the ways how you would like to market for this |
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| 0:07:54 | France, Germany yes, so, one of the main traffic sources are the ones that I |
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| 0:08:01 | already showed you |
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| 0:08:03 | okay, these are the ones. So, of course, we are gonna need PPC advertising, but |
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| 0:08:08 | since we already created a campaign, we already know what's our origin of investment and |
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| 0:08:13 | we can be pretty confident in what we invest in advertising. Of course, we can |
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| 0:08:18 | eventually improve our advertising and make it even more efficient. Then, of course, we would |
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| 0:08:24 | like to use viral, which means that who wouldn't want to actually use an application |
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| 0:08:29 | for free |
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| 0:08:30 | and of course, everybody who is gonna use our reservation will see a footer containing |
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| 0:08:35 | a Reservio logo, so they will eventually know that they are using Reservio |
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| 0:08:42 | okay thank you |
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| 0:08:49 | I love your design and I think it's one of the top tonight, it's one |
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| 0:08:52 | of the few that got a really good design still a room for improvement okay |
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| 0:08:56 | but it's really out there, it's good |
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| 0:08:59 | thank you, I spend a lot of sleepless nights doing that so |
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| 0:09:03 | it's very important |
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| 0:09:06 | thank you |
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