| 0:00:04 | i try to research the business case for responsibility unsustainable this why try to understand |
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| 0:00:13 | when companies do good things for the apartment over the decoding society if you take |
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| 0:00:19 | an example there is this ice cream a good old ben and jerry's maybe you |
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| 0:00:23 | heard of the maybe many people are part of them |
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| 0:00:26 | and ben and jerry's does a good things what the environment and that within a |
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| 0:00:29 | society so that support a fair trade or they pay their workers a living wage |
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| 0:00:34 | what i tried to understand is you know when they do these things does that |
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| 0:00:40 | actually influence |
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| 0:00:42 | consumers intention to by their ice cream rather than buying competitors isochrony well i |
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| 0:00:49 | just came out of finishing up open publishing your time in this book as activists |
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| 0:00:54 | called leveraging corporate responsibility the stakeholder groups to maximizing business and social value but published |
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| 0:01:01 | by cambridge university press |
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| 0:01:02 | and this book actually looks that |
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| 0:01:06 | responsibility in sustainability through the high off the consumer and so the eyes of the |
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| 0:01:11 | employee and understands kind of you know what conditions to |
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| 0:01:16 | companies need to |
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| 0:01:18 | implement or abide by for these stakeholder groups to reward these companies for their proper |
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| 0:01:25 | response like initiatives |
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| 0:01:26 | the corp responsibility manager the sustainability manager is a fairly peripheral part of a company's |
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| 0:01:34 | lie and so i wanted to do something about it and so that's my latest |
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| 0:01:39 | research project so what i'm doing now is i have started this roundtable just call |
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| 0:01:43 | the sustainable business roundtable |
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| 0:01:46 | and there are companies that are participating in this town table and that sixteen companies |
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| 0:01:51 | that what is a bit right now including the likes of you know microsoft nestle |
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| 0:01:55 | sensor audience you name it so that we have sixteen really big companies |
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| 0:02:00 | and the sustainability managers of these companies basically come to my roundtable along with colleagues |
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| 0:02:06 | from other departments the more we can get the sustainability manager into contact with the |
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| 0:02:13 | war trampled more important departments up optimization |
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| 0:02:18 | over time sustainability is going to be kind of more mainstream and be more integrated |
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| 0:02:23 | into kind of the d n a of the of the organisation so there is |
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| 0:02:28 | really need for research up to be don all these emerging market in the area |
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| 0:02:33 | of innovation in their of sustainability to troll |
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| 0:02:36 | you know what strategies and what a actions the consumers and other stakeholders in these |
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| 0:02:42 | countries kind of to undertake so we need to figure out ways to deal with |
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| 0:02:46 | these completely in the in the emerging market to kind of have a better future |
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| 0:02:52 | for all of us collectively |
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