| 0:00:02 | she |
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| 0:00:06 | i are |
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| 0:00:17 | in everyday life humans are constantly assessing risk and making decisions based on those in |
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| 0:00:23 | section one criterion is used when judging the characteristics or security of the rest |
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| 0:00:30 | and how that's a person's affective states influence the perception of course |
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| 0:00:35 | barcelona yes he affiliated pervasive robin hogarth |
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| 0:00:39 | has investigated the effects of various affective states andreas perception in everyday situations |
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| 0:00:46 | as a student of economic behaviour is always been a special interest understand the way |
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| 0:00:51 | in which perceptions of risk affect behaviour because we know that has a big impact |
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| 0:00:56 | unfortunately we don't understand yet fully one of the non economic variables that affect the |
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| 0:01:02 | perception the risk people taken |
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| 0:01:05 | professor hogarth research extends the economic analysis of risk by emphasising human sensitivity estimated state |
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| 0:01:12 | and emotion and the subjective assessment of birth |
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| 0:01:17 | one important question is whether people's perceptions of risk depend on whether or not there |
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| 0:01:23 | actually taking a decision or thinking about doing so for example imagine overtaking so i |
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| 0:01:28 | somebody and driving a car |
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| 0:01:30 | what is your perception of the risks of the danger that when you're actually doing |
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| 0:01:33 | it compared to |
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| 0:01:36 | before you do it or are you just done it understanding question such this can |
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| 0:01:40 | help us unlock some of the mysteries of human behaviour |
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| 0:01:43 | which by economic standard appears to be on rational |
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| 0:01:48 | but may in fact be quite helpful for individuals |
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| 0:01:52 | together with professors emmanuel update you maybe and on the push at cupid professor hogarth |
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| 0:01:58 | collected data on individual perceptions of risk states and emotional reactions by having them complete |
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| 0:02:04 | questionnaires when prompted by text messages sent to the cell phones at random moments during |
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| 0:02:09 | the working day |
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| 0:02:10 | after completing very text message problem |
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| 0:02:13 | the subjects were asked to rate respectively we assess the risk of six of the |
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| 0:02:18 | page and |
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| 0:02:20 | our findings show the beatles assessments of risk made simultaneously are larger than their assessments |
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| 0:02:27 | made retrospectively |
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| 0:02:28 | and one level you might sit saying this is due to memory by society we |
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| 0:02:32 | don't remember exactly how we felt that the moment we took the rest on the |
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| 0:02:36 | other hand i believe it probably could be explained more by emotions in other words |
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| 0:02:40 | when we take a risk is a hot situations emotional when you think about a |
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| 0:02:45 | subsequently it's cold |
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| 0:02:47 | and we tend to be more impacted by things that are hot and things are |
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| 0:02:50 | cool |
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| 0:02:52 | the most striking finding is that humans simple measures of mute state and emotional reaction |
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| 0:02:57 | can indicate significant effects on perceptions of or |
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| 0:03:03 | affective variables like food and personal control turn out to have an important very important |
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| 0:03:09 | impact on how people take risk |
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| 0:03:12 | it turns out the mood an affix i just incredibly pervasive in people's perceptions of |
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| 0:03:17 | everyday risk |
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| 0:03:18 | i c is an important challenge to economic models an economic theory to understand how |
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| 0:03:23 | to incorporate these core corporate these kinds of factors into models of people's behaviour so |
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| 0:03:28 | we better predict how markets work |
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