| 0:00:12 | the general focus of our work is becoming increasingly important today networks is not a |
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| 0:00:17 | new idea people have been engaging in social networks by which i mean |
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| 0:00:21 | networks involving social systems |
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| 0:00:24 | for centuries today because of technologies it becomes possible for us to be able to |
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| 0:00:29 | communicate and collaborate with anyone anytime anyplace problem what the question then is having that |
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| 0:00:35 | choice |
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| 0:00:36 | who to be decided to collaborate with who do we decide to connect with |
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| 0:00:39 | and that becomes a topic of tremendous interest both because it has engineering dimensions and |
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| 0:00:44 | technological dimensions as well as the social dimensions |
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| 0:00:47 | so it becomes truly cross disciplinary |
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| 0:00:49 | a question |
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| 0:00:50 | that then requires resources theories methods from across different disciplines whether is engineering communication or |
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| 0:00:58 | management |
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| 0:00:59 | so my focus is been primarily on understanding what are the socio technical drivers |
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| 0:01:04 | as to how we use a networks to create teens to create collaborations to find |
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| 0:01:08 | out who knows who to find out who knows what to find out who knows |
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| 0:01:12 | who knows who and who knows who knows one |
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| 0:01:15 | and a central research question is |
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| 0:01:17 | to see how the dynamics of what is happening within wells like everquest are indicative |
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| 0:01:24 | of what might be happening in terms of general social processes this gives us the |
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| 0:01:29 | traffic exploratory |
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| 0:01:31 | to be able to understand the dynamics |
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| 0:01:34 | of why people choose to work with other people |
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| 0:01:37 | why people tend to treat without the people exchange goods with people |
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| 0:01:41 | to what extent is this driven by geographic proximity when it doesn't need to be |
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| 0:01:46 | because we are in this case an online world to what extent is a do |
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| 0:01:49 | is driven by shared interests |
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| 0:01:52 | to what extent you end up choosing people who are friends of your friends |
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| 0:01:55 | these are things we know happen and in the offline world |
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| 0:01:59 | and what we're discovering is that actually the same dynamic seem to appear in the |
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| 0:02:02 | online bar what is exciting is that industrial engineering and management sciences |
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| 0:02:07 | has discovered that social networks and knowledge networks more generally are an important part of |
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| 0:02:12 | what is happening at what ways |
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| 0:02:14 | and while social network analysis as a field that grew up the social sciences i |
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| 0:02:19 | spent a great deal of time in describing social networks |
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| 0:02:22 | industrial engineering management sciences is particularly well positioned to be able to take |
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| 0:02:27 | the understanding of the signs of networks and be able to use that for building |
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| 0:02:32 | better than what's for engineering better networks |
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| 0:02:37 | we have undergraduate students who from the very first your own belgian team projects so |
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| 0:02:42 | they begin to experience first hand the recognition the engineering as an enterprise is not |
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| 0:02:46 | a solid three affair that people need to work in teams people need to collaborate |
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| 0:02:50 | and that even while a student's the competing with one another in some ways |
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| 0:02:54 | in other context to prepare for the engineering well that the face they need to |
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| 0:02:58 | build better collaboration skills |
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| 0:03:00 | if you look at the grand societal challenges that we face in the twenty first |
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| 0:03:03 | century whether it's environment whether it's and energy |
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| 0:03:07 | whether it's in the public health area |
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| 0:03:09 | all of these challenges that require a several disciplines to come together in order to |
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| 0:03:14 | address the challenges |
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| 0:03:15 | universities today |
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| 0:03:16 | have to be geared towards being able to assemble the teams that bring together diverse |
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| 0:03:22 | intellectual perspectives to be able to address these challenges |
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| 0:03:26 | northwestern university has really stood out as one of the places at the forefront to |
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| 0:03:30 | this movement |
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| 0:03:31 | a cross the university whether it is in mccormick school of engineering school of communication |
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| 0:03:36 | catalogue other medical school wind but you see there's a real spirit of being able |
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| 0:03:41 | to recharge across in fact i would argue that is one of the competitive advantages |
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| 0:03:46 | that not question has |
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