0:00:07is a convenience more important and someone else's food supply
0:00:11what a stable put in your diet double the price overnight
0:00:15people ever consider the true cost of a consumer goods they purchase
0:00:19they were going to discuss
0:00:20how we can assess the used you
0:00:23you what
0:00:24where why and how is that the essential questions that every must ask before doing
0:00:29any a set sustainability assessment
0:00:32many companies today seen the wisdom in doing sustainability assessments of their projects not asking
0:00:37some of these questions
0:00:39the companies are participating in this drive towards greater corporate sustainability are not doing better
0:00:44versed to their profits or simply because they have good hearts
0:00:48they're doing it because they realise sustainability assessments
0:00:51and how they're fiscally responsible
0:00:54not to mitigate risks
0:00:56and the increase efficiency
0:00:59basically the savings on the bottom line
0:01:01and also it feels good to do the right
0:01:05corporations see that environmental impact assessments can help reduce costs improve reputation and the vibrator
0:01:11remediation issues but sometimes they don't think broadly enough about this problem
0:01:16they're considering the where and the when of environmental impact assessments now more than the
0:01:20work for
0:01:22companies now i taken steps to set to select suppliers that use more sustainable processes
0:01:27of the supply chain or are creating products that can be more safely disposed of
0:01:32down the supply chain
0:01:33let's look at how this type of thinking can be used one purchased in a
0:01:36car
0:01:37you may try and make the most informed decision for the environment but unless you
0:01:41take bent higher fuel lifecycle into consideration you might forget an important factoring assessed
0:01:47electric vehicles have recently dominated the market as an alternative way to be a good
0:01:52global consumer
0:01:53many people assume that because electric vehicles run on electricity it's a great with carbon
0:01:58after all patrolling you don't the bird petroleum to get electricity it just comes out
0:02:02of the well
0:02:04and well it's true that electric cars do low where the overall petroleum needed for
0:02:08transportation america it's can be either detriment or benefits more overall goal of reducing carbon
0:02:13dioxide the master
0:02:16it's region in america has its own unique fuel mix
0:02:20because of this you might be driving electric car that's fuelled entirely on fossil fuels
0:02:24isn't that a bit of an oxymoron
0:02:27let's look at an example
0:02:29in the pacific northwest the primary source of energy comes from hydroelectric power generation
0:02:34this transformation is the most typical power plants and just considered very noble
0:02:38however in west virginia the what the primary source of energy comes from co power
0:02:43generation which is very high dimension
0:02:45therefore
0:02:46only in an operating an electric vehicle in the pacific northwest would have significantly fewer
0:02:51dimensions than in west virginia now we're not seen that electric vehicles are bad or
0:02:56that you should invest in them and faxed an excellent product that will help us
0:03:00in our journey toward clean energy future we simply trying to highlight the importance of
0:03:05well informed decision making
0:03:08holistic assessment tool can help with consumers and many factors to make more and well
0:03:13informed decisions about their products and their entire life cycles
0:03:17no lexical assessment is not a new thing by any means
0:03:22lifecycle assessment can help us show where and the went
0:03:26different of different products and ask these questions you know where are these impacts taking
0:03:30place one and a better and when it they words on the whole life cycle
0:03:36but it's not asking the deeper questions it's not asking who stakeholders that are being
0:03:41impacted by a certain product or development
0:03:45how and what
0:03:46what are these different impacts and how do they infect people
0:03:51we developed a tool but asks these questions we call it the question q or
0:03:56the queue it's quite clever isn't it
0:03:59along the axes of the cube we focus on a different question
0:04:03howling what are the impacts and how do the impact stakeholders
0:04:08who are that stakeholders that are impacted and where and when along two but along
0:04:13the lifecycle are these impacts occur
0:04:15by cross referencing all these impacts in the three-dimensional model we can be more confident
0:04:20that no impact has been overlooked
0:04:23let's look at how this tool could have been used in the last in the
0:04:26corn have not divvied of the last decade
0:04:29clean independent energy has always been a problem area for the american people are economy
0:04:33runs largely on the consumption of dirty fossil fuels well in the case of electricity
0:04:37these fuels are largely source here in america that's not the case for transportation fuels
0:04:43on an average day in the us we consume about ninety million barrels of oil
0:04:47that's the equivalent of eight hundred million gallons
0:04:50not per day
0:04:52clearly we have some dependency issues
0:04:55in two thousand seven many people believe that warned right after all was as the
0:04:59chicago sun times put it the magical elixir that would solve virtually every economic environmental
0:05:05and foreign policy problem on the horizon
0:05:08we're supposed to be cleaner cheaper and best of all source right here in the
0:05:11us
0:05:13however as investment in corn be staff not began to skyrocket so to do the
0:05:18price of corn in the international markets this caused huge problems for our neighbours down
0:05:22south
0:05:23the typical mexican family of four consumes on average one kilogram of tortillas each day
0:05:29because of the price increase in one and the price
0:05:32per kill of corn what from sixty three sense to a dollar and fifty nine
0:05:36cents
0:05:37double the price actually more than double the price and minimum wage in mexico is
0:05:42four dollars and thirty cents therefore many mexican families had to find unhealthy substitutes for
0:05:48tortillas which contributed at that point calcium important to their data
0:05:53when i think about all the times that used to drive when i could apply
0:05:58or decided not to take the train because i wanted to sleep and a half
0:06:00hour
0:06:02when i realised this mindset "'cause" people all over mexico to go without their staple
0:06:06foods whether the child might have gone hungry because i took too long putting on
0:06:09my make up in the morning
0:06:11how can do not feel guilty
0:06:13we solve this problem
0:06:15if the major players in the port half an hour actually taking a moment to
0:06:18step actually consider the whole system impacts their investment maybe things would've gone a little
0:06:23differently
0:06:25we were trying to solve our economic and environmental problems but at the great expense
0:06:29of another communities poppy
0:06:31the only stakeholders that we're being considered really american staple there's and that we were
0:06:35asking how and what with regard to the environmental and economic issues we were totally
0:06:40disregarding the social impacts and another cycle
0:06:45who are just a corpus that were impact that in this project
0:06:48not only the american energy companies and the owners of s u v's
0:06:52but also people all over the world coordinate one products
0:06:56how and what
0:06:58what we're all those impacts on how do they affect the stakeholders
0:07:03well the people behind this plan we're trying to create greater wealth and better economic
0:07:07well being the american people there were also unintentionally
0:07:11worsening the health and depriving the mexican people of social well
0:07:19if we as americans had the foresight to realise the impact that our development inc
0:07:24one half an hour would cost of the mexican people perhaps it would have taken
0:07:27a different path like developing alternate forms of transport rather than just alternate forms of
0:07:31view
0:07:32all the funds and the subsidies that went towards developing for deaf and all in
0:07:36inadvertently causing hunger in mexico they could have gone instead towards the development of infrastructure
0:07:41for a new commuter train lines or towards new develop development of new technologies for
0:07:45more energy efficient private
0:07:48without a realistic assessment tool were free to distribute or mistakes of the past
0:07:52we will for ever before keep forgetting that important stakeholder or not considering the environmental
0:07:58impacts of the disposal of some use versus temple device to create
0:08:03can be as a society continue this path of and sustainable development but only taking
0:08:08into consideration what is in front of us and it's set of looking that everything
0:08:12around us
0:08:13can businesses continue to operate in a business as usual manner without taking into consideration
0:08:19all the impacts in front of them
0:08:22for the past two years we won without losing a program have been developing the
0:08:26q which juxtaposed is a long it's three perpendicular axes the most important questions you
0:08:32must ask for doing any assessed
0:08:34who
0:08:35where the stakeholders be impacted
0:08:37what
0:08:38what the impact is that it impacting the water resources president acting the education
0:08:44how these impacts affecting the stakeholders are they affecting them economically
0:08:49socially culturally
0:08:51one in where this impacts a pair to their care on the highway wary electric
0:08:56vehicle emits
0:08:57sorry where in you know and the have anyway electric vehicle "'em" its water vapour
0:09:01or the whole heartland weight it whole range to fuel it
0:09:08i cross referencing all of this impacts in one three dimensional
0:09:13in one three dimensional tool we can be sure that every impact on every level
0:09:17and that every stage of development has been considered for every stakeholder
0:09:21anyone afford to be left out in the whole
0:09:24thank you think