next project is Reservio and
so, atm machines, we all know them. They are used by millions of people every
day. But, when it was first introduced seventy years ago, only one group of people
actually used it: escorts and prostitutes. So, a funny thing happened when we did our
market research. We found out that one of the biggest user group of all our
reservation systems, well
escorts and prostitutes. So, we thought to ourselves: hey, we must have found something really
cool here
but, we don't really want to create reservation system for escort services. Instead, we want
to create a reservation system for the rest of us
so, let me show you how we implemented Reservio in one of the restaurants in
my hometown Levice
and it all started with this huge book. This is what most restaurants use today
to make a reservation. So, when we told an owner that he can throw that
away he was quite surprised. But, Reservio is accessible on any device, even on his
iPhone and he was quite happy for it
but let me show you how they can easily create reservation
Reservio is all about creationg reservation. And it is very, very simple. You just pick
a date
than pick a table
write customer's name and that's it. And if current customer previously visited your restaurant, it
will automatically pre-fill it for you
but let me show you what I think is the coolest feature of all
we wanted to enable businesses to learn more about their customers
so we track their habits, their visits. So, for example, next time they will make
a reservation, they will automatically be offered their favourite table, their favourite service
et cetera. Or maybe, next time they will come to a restaurant, they will be
told something like: hey, we haven't seen you here for like two weeks and they
will feel like regulars
but we also persuaded an owner to implement Reservio in their Facebook, so that customers
can reserve for themselves. At first, they didn't really use it
but eventually they started and they created about fifty reservations in the last month. And
their reactions? They really liked it, because all they had to do is just pick
a date, pick a table and every other data is automatically pre-filled from your Facebook
data
so, let me read you a couple of facts about Reservio
it creates appointments really fast, it is accessible on any device: tablets, notebooks, smartphones, even
iPhones
it is also optimized for your business, which means that whether you got hair salon,
portal, restaurant, or pretty much any other business, user interface is specially optimised for you.
It also learns about customers. We want to help businesses to have better relationship with
them, and of course, customers can book on Facebook or website
so, something about our plans
we plan to release public beta on july first, which means that we are currently
running a private beta. We have gathered the offer of English Slovak and Czech
but since we plan to go global, we'll be offering French, German and Spanish really
soon. Regular offer freemium model, which means that we are gonna offer a basic set
of features for free and the rest for monthly fee
something about our Starcube sources
so, the first and most obvious one is, of course, SEO and PPC advertising we
actually created a test campaign in the last month and we got origin of investment
in about one month. And of course, we are counting on the viral elements thanks
to our Freemium model and of course footer containing our logo in any reservation on
Facebook and website. And of course, we would like to offer an affiliate program and
build meaningful partnerships
so this is all for Reservio, thank you for your attention
very much Boris and now jury, please
market research, schools a little more about that
what's your exit strategy? Because, obviously, you know, you got competitors out there. You know,
under the table, you know. What's your exit strategy? Who are your competitors?
okay so, what we guess to be our biggest competitors is actually Groupon. They... they
bought company called OpenCal and they rebranded their application as coupon scheduler. So, they are
very strong in USA. Then, there are, of course, old competitors such as SuperSized or
Booking Appointment Pro et cetera. And what about our exit strategy? Well, we plan to
expand into other countries, then the US because we think that market there is oversaturated.
So, we plant to start at first in Europe, we would like to focus on
France and Germany and like to go, of course, global
why France and Germany?
first of all, our team has experience with building websites and... building websites, and of
course, relationships in France and Germany and that's partly global, that's pretty obvious
there's more escorts there too
of course there are, modern countries with lot of currencies, so
that's the actual reason, not just escorts and prostitutes
regarding other categories, because obviously you're focusing on the restaurants now, which, like you said
you have open table in pretty much every restaurant in... uses open table and now
these coupons are gonna be even more interesting
because I know as far as you less booking appointment online for doctors, dentists et
cetera, it's becoming, it's there already, but it's kind of slower so there you might
integrate other categories because
Europe and you wanna focus on Europe
okay, so first of all let me tell you that restaurants aren't our main focus.
It's just one example that we used to show you how Reservio actually works. As
far as business categories goes, Reservio can be used by pretty much any business and
even love business, who, like, make reservations. So that might be also restaurants and hotels,
but also doctors, people doing repairs and... et cetera. So there is like a lot
of categories. We'll be starting with seven during public beta, but we would like to
expand, of course. What are the three most important ones
okay, so, obviously doctors, as you said. It's a very interesting area. Then, of course,
restaurants and
are also very interesting idea for us
just the one quick question regarding the marketing activities
what... what are the ways how you would like to market for this
France, Germany yes, so, one of the main traffic sources are the ones that I
already showed you
okay, these are the ones. So, of course, we are gonna need PPC advertising, but
since we already created a campaign, we already know what's our origin of investment and
we can be pretty confident in what we invest in advertising. Of course, we can
eventually improve our advertising and make it even more efficient. Then, of course, we would
like to use viral, which means that who wouldn't want to actually use an application
for free
and of course, everybody who is gonna use our reservation will see a footer containing
a Reservio logo, so they will eventually know that they are using Reservio
okay thank you
I love your design and I think it's one of the top tonight, it's one
of the few that got a really good design still a room for improvement okay
but it's really out there, it's good
thank you, I spend a lot of sleepless nights doing that so
it's very important
thank you