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What is cultural equity and what must marketers understand about the cultural meaning of their brand? Carlson School of Management Associate Professor of Marketing Carlos Torelli is the author of Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (http://us.macmillan.com/globalizationcultureandbranding/CarlosJTorelli) and recently shared his insights for Global Matters. Global Matters is a speaker series designed to enrich Minnesota professionals' global business acumen. The event features speakers at the forefront of global business who share their expertise in emerging issues in international business and management. The series is a platform for business, government, media and academic professionals engaged in global business to create and develop a valuable network. For more information on the Carlson Global Institute and Global Matters, visit http://www.carlsonschool.umn.edu/cgi/.