i try to research the business case for responsibility unsustainable this why try to understand

when companies do good things for the apartment over the decoding society if you take

an example there is this ice cream a good old ben and jerry's maybe you

heard of the maybe many people are part of them

and ben and jerry's does a good things what the environment and that within a

society so that support a fair trade or they pay their workers a living wage

what i tried to understand is you know when they do these things does that

actually influence

consumers intention to by their ice cream rather than buying competitors isochrony well i

just came out of finishing up open publishing your time in this book as activists

called leveraging corporate responsibility the stakeholder groups to maximizing business and social value but published

by cambridge university press

and this book actually looks that

responsibility in sustainability through the high off the consumer and so the eyes of the

employee and understands kind of you know what conditions to

companies need to

implement or abide by for these stakeholder groups to reward these companies for their proper

response like initiatives

the corp responsibility manager the sustainability manager is a fairly peripheral part of a company's

lie and so i wanted to do something about it and so that's my latest

research project so what i'm doing now is i have started this roundtable just call

the sustainable business roundtable

and there are companies that are participating in this town table and that sixteen companies

that what is a bit right now including the likes of you know microsoft nestle

sensor audience you name it so that we have sixteen really big companies

and the sustainability managers of these companies basically come to my roundtable along with colleagues

from other departments the more we can get the sustainability manager into contact with the

war trampled more important departments up optimization

over time sustainability is going to be kind of more mainstream and be more integrated

into kind of the d n a of the of the organisation so there is

really need for research up to be don all these emerging market in the area

of innovation in their of sustainability to troll

you know what strategies and what a actions the consumers and other stakeholders in these

countries kind of to undertake so we need to figure out ways to deal with

these completely in the in the emerging market to kind of have a better future

for all of us collectively