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i are
in everyday life humans are constantly assessing risk and making decisions based on those in
section one criterion is used when judging the characteristics or security of the rest
and how that's a person's affective states influence the perception of course
barcelona yes he affiliated pervasive robin hogarth
has investigated the effects of various affective states andreas perception in everyday situations
as a student of economic behaviour is always been a special interest understand the way
in which perceptions of risk affect behaviour because we know that has a big impact
unfortunately we don't understand yet fully one of the non economic variables that affect the
perception the risk people taken
professor hogarth research extends the economic analysis of risk by emphasising human sensitivity estimated state
and emotion and the subjective assessment of birth
one important question is whether people's perceptions of risk depend on whether or not there
actually taking a decision or thinking about doing so for example imagine overtaking so i
somebody and driving a car
what is your perception of the risks of the danger that when you're actually doing
it compared to
before you do it or are you just done it understanding question such this can
help us unlock some of the mysteries of human behaviour
which by economic standard appears to be on rational
but may in fact be quite helpful for individuals
together with professors emmanuel update you maybe and on the push at cupid professor hogarth
collected data on individual perceptions of risk states and emotional reactions by having them complete
questionnaires when prompted by text messages sent to the cell phones at random moments during
the working day
after completing very text message problem
the subjects were asked to rate respectively we assess the risk of six of the
page and
our findings show the beatles assessments of risk made simultaneously are larger than their assessments
made retrospectively
and one level you might sit saying this is due to memory by society we
don't remember exactly how we felt that the moment we took the rest on the
other hand i believe it probably could be explained more by emotions in other words
when we take a risk is a hot situations emotional when you think about a
subsequently it's cold
and we tend to be more impacted by things that are hot and things are
cool
the most striking finding is that humans simple measures of mute state and emotional reaction
can indicate significant effects on perceptions of or
affective variables like food and personal control turn out to have an important very important
impact on how people take risk
it turns out the mood an affix i just incredibly pervasive in people's perceptions of
everyday risk
i c is an important challenge to economic models an economic theory to understand how
to incorporate these core corporate these kinds of factors into models of people's behaviour so
we better predict how markets work