well let's that would why it matters

what's really important is that companies are now increasingly looking for opportunities beyond the borders

they're trying to find new markets no products no suppliers new partners

so the work and heart to find grow that's really the bottom line of globalisation

they're pursuing opportunities

but in doing bad

whether asking their manages to do a is learn how to work effectively with people

who happened to be from different parts of the wall

so if i'm an american company and i want to pursue opportunities in korea one

way or the other in my manages will have to get involved work weight influence

communicate with people who are in korea or people who are from korea they may

be in other parts of the well but they make their korean

in other words when you think about globalisation

the implication of the companies global strategy d's the manages working for the company

will be increasingly asked to work with people from other parts of the wall

now

why's that difficult

the reason that's difficult is that

if you look at how

children grow up in different societies

they mostly grow up learning how to live and work with people who are like

them that's how societies develop the kids

that's

the issue so when a company asks it's manages to work effectively with people from

other parts of the well it's asking manages to do something

that's different from what they are naturally developed for

so question becomes how can we help these managers

how can we educate how can we develop how can we prepare manage use for

this new rule and you expectation that their global companies have of that

that is the essence of global minds

what we mean by global mindset he's a set of individual qualities individual characteristics

that we've spent a lotta time allow the research trying to identify

and now we know that if the manager has a high level of those attributes

that managers more likely to be effective

when he or she's working with people from other parts syllable

and we know that manages to have low levels of these attributes

get into trouble and find obstacles and challenges at the get frustrated when they have

to deal with people from other parts of

so global mindset

is a set of individual characteristics that we've identified scientifically and

having a high level of those makes

makes it more likely that you will succeed as a global match

there is not moving