is a convenience more important and someone else's food supply
what a stable put in your diet double the price overnight
people ever consider the true cost of a consumer goods they purchase
they were going to discuss
how we can assess the used you
you what
where why and how is that the essential questions that every must ask before doing
any a set sustainability assessment
many companies today seen the wisdom in doing sustainability assessments of their projects not asking
some of these questions
the companies are participating in this drive towards greater corporate sustainability are not doing better
versed to their profits or simply because they have good hearts
they're doing it because they realise sustainability assessments
and how they're fiscally responsible
not to mitigate risks
and the increase efficiency
basically the savings on the bottom line
and also it feels good to do the right
corporations see that environmental impact assessments can help reduce costs improve reputation and the vibrator
remediation issues but sometimes they don't think broadly enough about this problem
they're considering the where and the when of environmental impact assessments now more than the
work for
companies now i taken steps to set to select suppliers that use more sustainable processes
of the supply chain or are creating products that can be more safely disposed of
down the supply chain
let's look at how this type of thinking can be used one purchased in a
car
you may try and make the most informed decision for the environment but unless you
take bent higher fuel lifecycle into consideration you might forget an important factoring assessed
electric vehicles have recently dominated the market as an alternative way to be a good
global consumer
many people assume that because electric vehicles run on electricity it's a great with carbon
after all patrolling you don't the bird petroleum to get electricity it just comes out
of the well
and well it's true that electric cars do low where the overall petroleum needed for
transportation america it's can be either detriment or benefits more overall goal of reducing carbon
dioxide the master
it's region in america has its own unique fuel mix
because of this you might be driving electric car that's fuelled entirely on fossil fuels
isn't that a bit of an oxymoron
let's look at an example
in the pacific northwest the primary source of energy comes from hydroelectric power generation
this transformation is the most typical power plants and just considered very noble
however in west virginia the what the primary source of energy comes from co power
generation which is very high dimension
therefore
only in an operating an electric vehicle in the pacific northwest would have significantly fewer
dimensions than in west virginia now we're not seen that electric vehicles are bad or
that you should invest in them and faxed an excellent product that will help us
in our journey toward clean energy future we simply trying to highlight the importance of
well informed decision making
holistic assessment tool can help with consumers and many factors to make more and well
informed decisions about their products and their entire life cycles
no lexical assessment is not a new thing by any means
lifecycle assessment can help us show where and the went
different of different products and ask these questions you know where are these impacts taking
place one and a better and when it they words on the whole life cycle
but it's not asking the deeper questions it's not asking who stakeholders that are being
impacted by a certain product or development
how and what
what are these different impacts and how do they infect people
we developed a tool but asks these questions we call it the question q or
the queue it's quite clever isn't it
along the axes of the cube we focus on a different question
howling what are the impacts and how do the impact stakeholders
who are that stakeholders that are impacted and where and when along two but along
the lifecycle are these impacts occur
by cross referencing all these impacts in the three-dimensional model we can be more confident
that no impact has been overlooked
let's look at how this tool could have been used in the last in the
corn have not divvied of the last decade
clean independent energy has always been a problem area for the american people are economy
runs largely on the consumption of dirty fossil fuels well in the case of electricity
these fuels are largely source here in america that's not the case for transportation fuels
on an average day in the us we consume about ninety million barrels of oil
that's the equivalent of eight hundred million gallons
not per day
clearly we have some dependency issues
in two thousand seven many people believe that warned right after all was as the
chicago sun times put it the magical elixir that would solve virtually every economic environmental
and foreign policy problem on the horizon
we're supposed to be cleaner cheaper and best of all source right here in the
us
however as investment in corn be staff not began to skyrocket so to do the
price of corn in the international markets this caused huge problems for our neighbours down
south
the typical mexican family of four consumes on average one kilogram of tortillas each day
because of the price increase in one and the price
per kill of corn what from sixty three sense to a dollar and fifty nine
cents
double the price actually more than double the price and minimum wage in mexico is
four dollars and thirty cents therefore many mexican families had to find unhealthy substitutes for
tortillas which contributed at that point calcium important to their data
when i think about all the times that used to drive when i could apply
or decided not to take the train because i wanted to sleep and a half
hour
when i realised this mindset "'cause" people all over mexico to go without their staple
foods whether the child might have gone hungry because i took too long putting on
my make up in the morning
how can do not feel guilty
we solve this problem
if the major players in the port half an hour actually taking a moment to
step actually consider the whole system impacts their investment maybe things would've gone a little
differently
we were trying to solve our economic and environmental problems but at the great expense
of another communities poppy
the only stakeholders that we're being considered really american staple there's and that we were
asking how and what with regard to the environmental and economic issues we were totally
disregarding the social impacts and another cycle
who are just a corpus that were impact that in this project
not only the american energy companies and the owners of s u v's
but also people all over the world coordinate one products
how and what
what we're all those impacts on how do they affect the stakeholders
well the people behind this plan we're trying to create greater wealth and better economic
well being the american people there were also unintentionally
worsening the health and depriving the mexican people of social well
if we as americans had the foresight to realise the impact that our development inc
one half an hour would cost of the mexican people perhaps it would have taken
a different path like developing alternate forms of transport rather than just alternate forms of
view
all the funds and the subsidies that went towards developing for deaf and all in
inadvertently causing hunger in mexico they could have gone instead towards the development of infrastructure
for a new commuter train lines or towards new develop development of new technologies for
more energy efficient private
without a realistic assessment tool were free to distribute or mistakes of the past
we will for ever before keep forgetting that important stakeholder or not considering the environmental
impacts of the disposal of some use versus temple device to create
can be as a society continue this path of and sustainable development but only taking
into consideration what is in front of us and it's set of looking that everything
around us
can businesses continue to operate in a business as usual manner without taking into consideration
all the impacts in front of them
for the past two years we won without losing a program have been developing the
q which juxtaposed is a long it's three perpendicular axes the most important questions you
must ask for doing any assessed
who
where the stakeholders be impacted
what
what the impact is that it impacting the water resources president acting the education
how these impacts affecting the stakeholders are they affecting them economically
socially culturally
one in where this impacts a pair to their care on the highway wary electric
vehicle emits
sorry where in you know and the have anyway electric vehicle "'em" its water vapour
or the whole heartland weight it whole range to fuel it
i cross referencing all of this impacts in one three dimensional
in one three dimensional tool we can be sure that every impact on every level
and that every stage of development has been considered for every stakeholder
anyone afford to be left out in the whole
thank you think